Platform
What the portal computes on your data and what to do with it. Every section gets its own walkthrough: where it helps, how it works and what it takes to get it running on your account.
Campaign structure
Which campaigns work, which get in each other's way and what to rebuild
Products and labels
Which ones earn, which burn budget, which never show at all
Feed and Merchant Center
What keeps products out of impressions and what to do about it
Assortment and seasonality
How much of the catalogue reaches sales, where the budget goes and whether you have a season
Conversion check
Whether what you count is what gets counted, and whether the figures can be trusted
What changed
Who changed what in the account and how each change ended
Account score
A grade, a score and a breakdown across four areas — where to start
Data and access
What the portal pulls, who sees it and how to connect if you'd rather not hand over access
Auto-recommendations
What the portal advises you to do and why exactly that
Compatibility
Compatible with any store platform — we work with the data on the Google side
Privacy
What the portal takes from your account, who sees it and how to take access back