Organic and other channels
Beyond paid search: ecommerce SEO, free listings and AI search, other ad channels, marketplaces and comparison sites.
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Comparison Shopping Engines in Europe and Ukraine
See which comparison sites matter in CZ, SK, PL, DE and Ukraine and what they charge, plus a test that shows whether one adds orders beyond Google Shopping.
Ecommerce Advertising Channels to Add After Google Shopping
See which paid channel to try next, in an order set by what each reuses from your setup. Demand Gen, for one, needs no new feed, tag or account.
Ecommerce SEO for Stores That Already Run Shopping Ads
Find which store pages earn organic revenue, what to fix first, and how one product record feeds both your Shopping ads and Google's unpaid results.
Google Free Listings: How to Get Products Shown for Free
Get your products into Google's unpaid results: what Merchant Center needs first, and how one store lost free clicks as Google showed fewer products.
Selling on Marketplaces or Your Own Store: When Each Pays
See which channel brings the cheaper order at your stage, using what Google Ads costs per 100 of ad revenue in 114 stores grouped by ad revenue.
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ChatGPT Shopping: How Products Get In and What Data to Send
See how ChatGPT picks the products it shows, which nine fields OpenAI's product feed requires, and how they map to your Merchant Center feed.
EAN vs GTIN vs SKU: How Comparison Sites Match Your Product
See which code Google, Heureka, Zboží, idealo and Rozetka use to recognise your product, and how one ID per product keeps offers on the right card.
Internal Linking SEO: One Category Tree, Links to What Sells
Help Google reach the pages that bring revenue: an example shop moves its best-selling plate from six clicks to one and uses the same branch in its feed.
SEO and PPC: Are Your Shopping Ads Paying for Organic Sales?
See when Shopping and Performance Max ads pay for sales organic search would bring anyway, and how to check a category's organic orders before you cut it.