Products and assortment
Product-level work: segmentation and custom labels, catalogue coverage, bestsellers and the long tail, assortment and new products.
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Assortment Planning for Online Stores: What to Add and Keep
Decide what your store carries using Google Ads data. In our data, growing stores earned a bigger share of revenue from new products than declining stores.
How to Launch New Products in Google Ads: Show, Test, Decide
Get every new product shown and fairly tested, using a budget slice your bestsellers can't take, with data from our study of 1.4 million products.
Product Performance in Google Ads: What Sells, How Long
See which products earn their ad spend and what to do with each group. In our study of 1.4 million products, a steady bestseller lasted a median 3 months.
Product Segmentation in Google Ads: Splits That Move Budget
See what to split products by in Shopping and Performance Max, starting with how each product behaved in ads over a full year rather than the last 30 days.
Products Not Showing in Google Shopping: Which to Bring Back
Learn why products get no impressions in Shopping and Performance Max and which deserve another chance: a product in no campaign returns with one setting.
You work twelve-hour days and the store doesn't move. It's not you, and it's not the ads
Why an online store grows primarily through its assortment: data from 100 stores over 13 months, a four-step system, and one owner's personal experience.
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ABC Analysis: How to Split Products by Revenue and Ad Spend
Find the products that take an A share of your ad budget but bring a C share of revenue, using one Google Ads product export and a spreadsheet.
What Is Dead Stock? The Warehouse View vs Your Ad Account
Calculate dead stock from stock and sales data, and see why your ad account flags other dead products: ones never shown or spending without a sale.
Product Life Cycle Marketing in Google Ads, Stage by Stage
See how bids, budgets and campaign placement should change from launch to decline. In our study, a steady bestseller lasted a median of three months.
Sell-Through Rate and Assortment KPIs: What to Track and How
See which products sold the stock you bought: sell-through rate on a worked example, plus ad-data KPIs that measure your catalogue, not just your orders.
7 key Google Ads tips for online stores
Product titles, assortment segmentation, price, ROAS and budget, stock availability and seasonality — seven things that decide the outcome of an online store's campaigns.
10 moves that bring more money from almost every order
Raising average order value for e-shops: 10 tactics with difficulty, impact and speed of results — and a step-by-step micro plan for each.
Playbook for Quick Wins with Product Data
Where to look in Google Ads and Merchant Center for quick improvements, and how to rewrite title, description and price so impressions, clicks and orders grow.
How the right taxonomy improves ad performance
Google Taxonomie: why product visibility, CTR and conversion rate all depend on getting the categories and attributes of your product feed right.
How we increased an online store's sales 3-5x thanks to GetProfit
Product segmentation for Google Ads: how assortment analysis turned into five product groups by sales volume and a daily budget reallocation between them.