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Google Ads Editor

Google Ads Editor is Google's free desktop application for editing accounts in bulk: you download an account, change it offline and post the changes back.

How it works

You download one or more accounts, edit them, run Check changes for errors and warnings, then click Post. Nothing reaches the live account until you post. Edits made meanwhile in the web interface reach Editor only through Get recent changes; if they clash with yours, Editor keeps your unposted version unless you revert it. Bulk tools include search and replace, copying items between campaigns, CSV import and export, and a backup file.

For a catalogue store the useful tab is Product Groups, with the listing group trees of Performance Max asset groups and the product groups of Standard Shopping. You can subdivide them by custom label, category, item ID or another attribute, and change each node’s type and status. To do this without breaking live campaigns, see Google Ads Editor for catalogue stores.

Where you see it

  • Google Ads change history: posted edits are listed, and the Tool filter separates them from edits made in the web interface.

Example

Example store, not client data.

One asset group of the tableware shop is split by product type: plates (900) and glasses (600) included, everything else (1,500) excluded. The manager subdivides All products again, by custom label. Editor first deletes the three existing nodes, so the split that kept 1,500 of 3,000 products out is gone until rebuilt.

Not to be confused with

  • Google Ads scripts — JavaScript that runs inside Google Ads with no server of your own. In Editor a person makes and posts every change.
  • Google Ads API — the interface for software. Editor needs no code, and the API’s detailed change log, change_event, does not return Editor edits.

Right and wrong readings

  • Wrong: “A new subdivision adds a level under the existing one.” Right: subdividing a group that is already split deletes all its children, as in the example.
  • Wrong: “Editing an ad in Editor leaves its other fields as they were.” Right: Google warns that when you post the edit, fields Editor does not support are stripped; edit such ads in the web interface.

Sources