Blog
We write about what shows up in your shop data — and what to do about it.
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Measurement and tracking
Google Ads Conversion Tracking an Online Store Can Trust
Get purchase, revenue and ROAS numbers you can rely on: make the paid order your only primary conversion, sent with its real amount and a unique order ID.
Campaigns and bidding
Google Ads Bidding Strategies: Choose by Monthly Conversions
Find the strategy your Shopping and Performance Max campaigns can carry: under about 30 conversions a month, one campaign without a target, steered by budget.
Campaigns and bidding
How Much Does Google Ads Cost an Online Store?
See what you pay for Google Ads per click, per tested product and per month: in our study of 1.4 million products, a click cost $0.20 on average.
Audits and reporting
Google Ads Dashboard in Looker Studio for Online Stores
Build a Looker Studio dashboard that shows where your store's Google Ads budget goes, product by product, and find the products the connector leaves out.
Audits and reporting
Google Ads Reporting: Which Numbers, How Often, for Whom
Get a Google Ads report your store can act on, such as a monthly page that shows whether revenue moved through spend or through ROAS.
Audits and reporting
Google Ads MCP Server: Connect Claude and Lock Down Access
Set up Google's official MCP server so Claude can query your Google Ads account, then sign it in as a Read only user so its credentials can't edit campaigns.
Organic and other channels
Google Free Listings: How to Get Products Shown for Free
Get your products into Google's unpaid results: what Merchant Center needs first, and how one store lost free clicks as Google showed fewer products.
Feed and Merchant Center
Google Merchant Center: What to Set Up, What Affects Sales
The six settings a store needs before products can show, and the statuses that limit or remove them. In our data, the most common issue is fixed in Google Ads.
Campaigns and bidding
How Google Shopping Ads Work: From Your Feed to the Auction
See the four checks a product must pass to appear in a Shopping ad, which campaigns can show it in 2026 and where most of a catalogue drops out.
Feed and Merchant Center
Google Shopping Feed Optimisation in Three Passes
See which feed fixes get more products shown and clicked, and why approval comes first: an unapproved product gets no impressions at all.
Measurement and tracking
Google Tag Gateway vs Server-Side Tagging: What Each Fixes
See what Google tag gateway and server-side tagging each recover for a store, which pays off at your size, and why a wrong purchase goal gets past both.
Growth and planning
Ecommerce Growth Strategy: Google Ads Levers and Their Order
Get a five-step plan to grow your store's revenue from Google Ads. It starts with conversion numbers you can trust and uses data from 1,360 store-months.