Blog
We write about what shows up in your shop data — and what to do about it.
Page 4 of 7
Growth and planning
International PPC: Shopping and PMax Across Countries
See what changes when your store sells in several countries, from shipping settings in Merchant Center to ROAS targets per market, and the order to set it up.
Organic and other channels
Internal Linking SEO: One Category Tree, Links to What Sells
Help Google reach the pages that bring revenue: an example shop moves its best-selling plate from six clicks to one and uses the same branch in its feed.
Products and assortment
How to Launch New Products in Google Ads: Show, Test, Decide
Get every new product shown and fairly tested, using a budget slice your bestsellers can't take, with data from our study of 1.4 million products.
Organic and other channels
Selling on Marketplaces or Your Own Store: When Each Pays
See which channel brings the cheaper order at your stage, using what Google Ads costs per 100 of ad revenue in 114 stores grouped by ad revenue.
Campaigns and bidding
Maximize Conversion Value: With or Without Target ROAS?
See when a store should run Maximize conversion value with no target and when a Target ROAS pays off, starting from the break-even ROAS your margin sets.
Campaigns and bidding
PMax Keywords: What You Can Still Control in Search
See which search levers Performance Max leaves you and when to block a query: no conversions after spending 2× your CPA makes it a negative keyword candidate.
Campaigns and bidding
Performance Max for Ecommerce: How to Structure Campaigns
See how many Performance Max campaigns your monthly sales can feed so each one keeps learning, with budget data from 146 online stores.
Campaigns and bidding
Performance Max Optimisation: Troubleshoot in Six Steps
Find out why Performance Max isn't working before you touch settings, starting with whether the conversions it learns on are real purchases.
Store economics
Price Testing on Google Shopping: Raise, Cut or Hold?
Find which products can take a higher price and which need a cut, then change prices about 5% at a time so Shopping ads and Smart Bidding keep working.
Store economics
Product Bundling Around a Bestseller to Raise Order Value
Earn more per order from the shoppers your bestseller brings: a worked example of how big a bundle discount can be, and when to add the bundle to Shopping ads.
Products and assortment
Product Life Cycle Marketing in Google Ads, Stage by Stage
See how bids, budgets and campaign placement should change from launch to decline. In our study, a steady bestseller lasted a median of three months.
Products and assortment
Product Performance in Google Ads: What Sells, How Long
See which products earn their ad spend and what to do with each group. In our study of 1.4 million products, a steady bestseller lasted a median 3 months.