Blog
We write about what shows up in your shop data — and what to do about it.
Page 6 of 7
Products and assortment
You work twelve-hour days and the store doesn't move. It's not you, and it's not the ads
Why an online store grows primarily through its assortment: data from 100 stores over 13 months, a four-step system, and one owner's personal experience.
Campaigns and bidding
Google Ads no longer gives you more than you asked for: why a 600% ROAS becomes 400%
On 17 August Google changed how target-based bidding works in budget-limited campaigns. Overperformance is gone. What it means for your store and what to do.
Case studies
Nine stores joined in August 2025. A year later, five are still running — here are their numbers
Ukrainian cases without the showcase: we take everyone who joined in a single month a year ago. Four improved their return, one stopped advertising. With methodology and honest caveats.
Research
We analysed 1,404,808 products across 130+ stores: 92% never sold once in 13 months
A Google Shopping study: 130+ stores, 1.4M products, 17M clicks, 13 months. How much budget goes nowhere, how long a bestseller lives, and when to switch a product off.
Campaigns and bidding
Ten categories — ten campaigns? Each of them needs 15 conversions a month
"Dumping every product into one campaign is absurd" — the most common objection from owners of multi-category stores. What actually decides who Google shows your product to, and when splitting by category is genuinely needed.
Products and assortment
7 key Google Ads tips for online stores
Product titles, assortment segmentation, price, ROAS and budget, stock availability and seasonality — seven things that decide the outcome of an online store's campaigns.
Case studies
How effective assortment management lifted ROAS from 243% to 650%
Scaling e-shop sales through assortment analysis in Google Ads: the case of a cosmetics store.
Case studies
From 80 to 240 orders in 4 months
A printer-cartridge e-shop case: fixing the analytics, splitting the assortment into five groups and rebuilding the campaign structure.
Products and assortment
10 moves that bring more money from almost every order
Raising average order value for e-shops: 10 tactics with difficulty, impact and speed of results — and a step-by-step micro plan for each.
Measurement and tracking
Enhanced Conversions for Leads — setting it up through Google Tag Manager
When the deal closes not on the site but in the CRM 2 weeks later, ordinary Enhanced Conversions doesn't help. A step-by-step EC for Leads setup through GTM with offline conversion import.
Measurement and tracking
Google Tag Gateway via Cloudflare — a detailed guide
How to switch Google Tag Gateway on via Cloudflare in 10–15 minutes and recover 11–25% of lost conversions in Google Ads and GA4. Step by step, in English.
Measurement and tracking
Enhanced Conversions — a step-by-step setup for Google Ads and GA4
Form data is already collected on your site but never reaches Google Ads and GA4? Step by step — where to click, what you'll see, how to verify. Setup through Google Tag Manager.